iBeacons and its Impact on Travel Industry
Technical advancements in the mobile industry are marking its role in various industries. Of which, the travel industry is one of the most benefited industry as this is off away from home natured. All the various activities of the travel industry will be happening using mobile. So, the various technological advancements in the mobile industry are undoubtedly the game changer for this industry.
What is iBeacon Technology
iBeacons or Beacons are small devices which work using Bluetooth Low Energy ( BLE) for transmitting small packets of relevant data. It needs devices which work on iOS 7 and above for it to get connected automatically. It has a coin battery with a battery life of two years. These devices stand unique in sending the advertising packets which are identifiable to the individual beacons rather than just sending offers and alters on the phones. For receiving these beacons, the mobile device needs an app or passbook card for identifying the beacons in its proximity. All the contents of the beacons are upgraded as it is a server side app. The best thing about these beacons is that it does not require internet, rather it works via an app for providing the relevant information enhancing the user’s travelling experience.
Potential Applications of iBeacons in the Travel industry
Beacons work as per the proximity and also it can be attached to a movable object also. This iBeacon Technology serves best in the travel industry as it can work at a hyper-local level. Smartphones are the most penetrated device these days, so as the penetrance of technologies like iBeacons. Travel and tourism can be enjoyed to the fullest using the potential technology devices developed by Apple. User can experience damn new experience as their needs are precisely served using technology in a much better way by its proximity-based services.
Enhancing travel experience using iBeacons
It is not exaggerating to say that these iBeacons has bought various revolutionary changes in the travel industry making the journey of the traveller smooth. Not only easing the user but also it offers various business opportunities for various stakeholders. It extends the data from a single physical location and offers real-time activities. As per statistics, around 44% of airlines will leverage this iBeacons in 2018. Following are some of the areas where iBeacons is marking its role
In-Airport Experiences
In terminals of the airport, there comes a huge role of these beacons. It will provide ease to the traveller by providing relevant information about the navigation via their mobile devices. This information presented by iBeacons are beyond just the flight notifications and it includes gate updates, duty-free promotions, walk-through, taxi booking, etc. iBeacons helps travellers to find the best points of the purchase at their near proximity.
Promoting Ancillary Sales
The various issues related to Ancillary sales will greatly influence the customer experience in airlines. Using iBeacons, their respective apps can interact with them at entry points of the terminals. This helps in presenting the important relevant data to the traveller easily. Thereby, making it easy in promoting ancillaries like seat upgrades, a day pass to the lounge area, priority check-in, etc.
Personalized Hotel Experience
Various personalized services can be extended to the customer using the Beacon Technology without the need for any additional manpower and resources. Various add on services like communication of route maps, keyless access to rooms, enrolling in loyalty programs can be made possible using iBeacons.
Even the tracking of customer feedbacks can be made easy using beacon powered apps. They also help in providing various in-room controls like lighting, temperature, room service, TV, etc.
Easy Exploration of Destinations
Itineraries can also be enhanced using iBeacons like they can be used for sharing the related details of the city, its history, transportation, public services, weather updates, and such. This helps in giving an amazing to the traveller without any need to wait or search any details.
Various Personalized Offers
iBeacons can also be used for offering various personalized services to travel agencies and hospitality partners, thereby allowing them to further offer the best services to their customers. It offers not just the current details, but also it provides historical details as well. This information can be used to extend the best-personalized services to the customer.
Also, read our works: How much cost to develop a myntra like app?
Future
Most of the professional experts believe in the potential of Beacon Technology and are sure about the revolutionary transformation of the travel industry using Beacon Technology. The best of this technology is that if focuses on all the customer preferences and delivers various personalized services according to that. This is proving to be the future of the travel industry and is standing to the expectations. If you are interested in developing iBeacon App Development, then visit FuGenX Technologies, an award-winning Mobile app Development Company Bangalore.
